Tuesday, July 20, 2010

Weekend Box Office

Here, your numbers will magically appear.

Here's where summer gets interesting - blockbuster season still but no more holiday weekends. The pressure is off! That's why a studio can take a chance on Inception, the Chris Nolan low-concept mindf***.  No superheroes, but bankable stars. It came it at #1 with $63 million. I gotta see this too; its the only summer movie I've felt compelled to catch so far.

On the someone less energized end of the scale Disney/Bruckheimer joint The Sorcerer's Apprentice debuts at #3, making only $18 million. It follows in the footsteps of Prince of Persia as another presold concept spun into a full-length feature without any actual customer demand to support it. Next up: Old Spice Guy, the Movie! Look at him! Now look at me! Now look at him!

No weird little movie spotlight this week - nothing grabs me.

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