Monday, October 12, 2009

Extremely Stealthy Viral Marketing

First take a look at this:

Then, to follow up, look at this:

And understand that neither of these things would belong on this blog, except in the light of this.

Here's a theory: These video are an elaborate viral marketing campaign for Butterfinger. Green signed on as spokesman for the Nestle candy bar just last month. What little is known about Butterfinger's future creative direction going forward, as spelled out in this press release, is the brand's intent on reviving the tagline made famous by Green's predecessor, Bart Simpson: "Nobody better lay a finger on my Butterfinger." The product was already treated to an online campaign,

Hmmm, all this talk about "laying a finger" and protecting the bar. Could it be that videos about a pitchman being attacked is a new spin on a familiar campaign? Strange as it may sound to trot out videos that don't feature the product being promoted, it's exactly that kind of anti-ad that's likely to lure Gen Y-ers in, presumably before somehow working Butterfinger into some future installment of this intriguing series.
Sounds credible to me, but kudos to the people behind this (if there are indeed "people" who are "behind" this) for their commitment.

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