Tuesday, December 22, 2009

Weekend Box Office

Numbers can be seen here.

Wow! Sony newcomer comedy Did You Hear About The Morgans premieres in the top ten, no doubt aided by the presence of Hugh Grant and Sarah Jessica Parker, plus a savvy ad campaign based largely in busses and internet banner ads. The excitement, palpable; the take for the weekend, over $6 million!

Oh yeah there was another newcomer this week that did okay also. Broke a few records - biggest non-sequel opening, biggest 3D opening, best use of Smurfs. Can't recall the name. It's like I 'ave a tar ball in my brain or something.

Meanwhile, things are looking up for From Mexico With Love. The perpetual loser is up 150% from last weekend! It made $140 at TWO theatres and has climbed to third from last place. That's a per screen of $70, versus $22,000 for a certain other picture, but me I always root for the under perro.

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