Wow! Sony newcomer comedy Did You Hear About The Morgans premieres in the top ten, no doubt aided by the presence of Hugh Grant and Sarah Jessica Parker, plus a savvy ad campaign based largely in busses and internet banner ads. The excitement, palpable; the take for the weekend, over $6 million!
Oh yeah there was another newcomer this week that did okay also. Broke a few records - biggest non-sequel opening, biggest 3D opening, best use of Smurfs. Can't recall the name. It's like I 'ave a tar ball in my brain or something.
Meanwhile, things are looking up for From Mexico With Love. The perpetual loser is up 150% from last weekend! It made $140 at TWO theatres and has climbed to third from last place. That's a per screen of $70, versus $22,000 for a certain other picture, but me I always root for the under perro.
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