It turns out that even dropping 70%, New Moon still took the #1 position with $43 million. Scary! Gotta say, that's a considerable slump from last week, but nobody has bad word of mouth for the movie except the people who knew better than to like it in the first place. Meanwhile, the more conventional success story is The Blind Side, which is up 15% from last (non-holiday) week. I think Sandra Bullock is back, baby!
New for family holiday viewing this week: Old Dogs (#4, 16 mil), Ninja Assassin (#6, 13 mil), and The Road (#10, $1.5 mil). That last one is deceptive - bleak as hell, it still pulled down $13,000 per screen, the highest average of any movie in the top ten. I'm guessing that people confused it with 2012. Next week will be worth watching.
Loser of the weekend, Endgame! Coming in at #109, it made $24.00. I sure hope it didn't have a screen all to itself - then again, sometimes the ushers need a quiet place to hide during a busy holiday weekend.
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