The answer, my friend, is blowin' in the numbers.
And sad numbers they are this week, pushed down by Hurricane Irene which basically closed most of the East. So, meh. The number one movie was The Help again, but we're all about novelty here so the top grossing new picture came in at #2. It is Columbiana and it made $10 million; you can imagine what the rest of the chart is like.
Don't Be Afraid Of The Dark came in at #4 with under $9 million, which still isn't bad for a remake of a TV movie from the seventies. At #5 was Our Idiot Brother with 7 million.
Okay, go back into your homes now where it's safe.
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