Tuesday, March 8, 2011

Weekend Box Office

This town ain't big enough for the both of us. Either I go, or the numbers do.

Emerging from a really lackluster February (they say it's a 15-year low) March comes in like a lion. Leading the pride is Rango, which grabbed $38 million with its little green gekko feet. That's twice the opening of The Tourist, which featured a live action Johnny Depp. Makes you go "hmmmm" doesn't it?

At #2 The Adjustment Bureau, which made $21 million. You may wish it had made more but that's how much it was supposed to make. Opening at #3 was Beastly, with almost $10 million. I hadn't heard of it before just now, but I think it's aimed at the tweens. Let them have their fun.

Also a notable opening this week: Under the Boardwalk: The Monopoly Story. I think it's a documentary about Monopoly. This is what happens when people greenlight based on academy awards. "Listen, that Inside Job was about monopolies. Who do we know in the business world? We don't? Well, figure something out."

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